
Igor
Strategy & Leadership
Shapes MetaMarket's direction and keeps product, commercial, and operational work moving together. His experience spans close to a decade in fintech product launches and international business-transformation projects.
MetaMarket gives studios one reusable foundation for player identity, progression, rewards, loyalty, and game economies. Start with one title — as more games connect, achievements and platform-level loyalty contribute to the same player relationship instead of staying trapped inside separate apps.
Capabilities
Problem
Studios want to hold attention, create meaningful loyalty, and let progression connect across their titles — without rebuilding identity, quest, reward, and economy backends from scratch for every game.
01
Players build progress in one game and leave it behind in the next. Studios have no shared player layer to carry attention across their portfolio.
02
Ad-hoc reward systems drive short bursts of activity, then decay. There is no durable achievement, progression, or loyalty standing players keep with them.
03
Identity, quests, rewards, inventory, currencies, and economy tooling take quarters of engineering time before a studio ships a single loyalty flow.
Product
MetaMarket exposes the backend systems studios repeatedly rebuild — identity, quests, rewards, loyalty, inventory, and economy — through a single SDK. Enable what each title needs; the underlying player, state, and economy layer stays consistent.
Configurable quest and mission logic with event tracking and rule-based completion.
Ship daily, weekly, and seasonal loops without custom backend work.
Persistent achievements, tier progression, and loyalty standing tied to in-game actions.
Give players recognition that keeps its value across sessions and titles.
Composable reward bundles with delivery, expiry, and eligibility rules.
Run reward campaigns without shipping a new client build.
A shared player profile layer with authoritative state that can span multiple titles.
One player relationship instead of siloed accounts per game.
Inventory, catalogues, offers, and in-game shop primitives for digital items and rewards.
Add item-driven loops without building the storage and delivery layer.
Balances, local currencies, sinks, and reward flow controls with configurable economy rules.
Keep each game's economy healthy while the platform layer stays consistent.
Product story
Rewards, achievements, progression, and loyalty were the starting point for MetaMarket. The platform has grown into the infrastructure required to operate those systems consistently across games. Each title keeps its own gameplay, content, and local economy — MetaMarket provides the shared player foundation underneath.
Then · 2023
originNow · foundation
v1Same purpose · more complete foundation
System overview
Every player action becomes an event. The SDK routes it through quests, rewards, marketplace logic, and cross-game loyalty — then the loop feeds the next session.
How it works
Step 01
Add the MetaMarket SDK to your game or app client. Authenticate players and start emitting actions through a single, versioned API.
import { MetaMarket } from "@metamarket/sdk";
const mm = new MetaMarket({ apiKey });
await mm.identify(playerId);
mm.track("level_completed", { level: 12 });Step 02
Define quest logic, reward packages, loyalty badges, and marketplace mechanics from the dashboard or via API — no client redeploy required.
quests.create({
id: "daily_login_streak",
trigger: "session_start",
reward: "badge:loyal_player_t2",
});Step 03
Iterate on economies and campaigns in production. Track player progression, badge tiers, and marketplace activity across titles.
GET /v1/profile/:playerId
→ { badges, tier, inventory, quests }Technology
MetaMarket sits between the game client and the identity, loyalty, reward, and economy systems it drives. Every module speaks to the same player, inventory, and event backbone. Studios connect through the supported game SDK or HTTP API, with onboarding and configuration supported by the MetaMarket team.
Use cases
01
Ship recurring quest cycles that bring players back on a predictable rhythm.
02
Recognise long-term milestones and drive multi-step progression per title.
03
Persistent tiers and loyalty standing players earn across a studio's games.
04
Let approved milestones in one title contribute to platform-managed loyalty across connected games.
05
Reward packages, catalogues, offers, and in-game shops built on a shared item and currency layer.
06
Define the first use case, prepare configuration, validate the integration, and launch one working flow before expanding.
We work with each partner to define the first use case, prepare configuration, validate the integration, and launch one working flow before expanding.
Team
MetaMarket is built by a team with practical experience across product development, technology, finance, business operations, and commercial partnerships.

Strategy & Leadership
Shapes MetaMarket's direction and keeps product, commercial, and operational work moving together. His experience spans close to a decade in fintech product launches and international business-transformation projects.

Finance & Business Operations
Looks after financial planning, business operations, and the economic design behind MetaMarket's loyalty and reward systems. He has worked in finance and portfolio management for more than seven years, combining commercial discipline with a strong quantitative background.

Technology & Product
Leads product and technology, from early product discovery and SDK design through to platform architecture and delivery. He brings more than 10 years of experience building and managing digital products across fintech and technology platforms.

Business Development & Partnerships
Works directly with game studios, publishers, and technology partners to develop integrations and long-term commercial relationships. Over the past eight years, his work has covered business development, entrepreneurship, and financial markets.
Portraits are AI-generated illustrations.
Customer stories
From loyalty design to live game mechanics, we help studios build stronger player economies without rebuilding the infrastructure from scratch.
MetaMarket helped us connect systems that previously worked separately across our games. Their team worked with us on the loyalty model, adapted the product to our needs, and gave us a practical foundation for shared rewards, cross-game progression, and player analytics.
What stood out was that they understood both the product side and the technical side. We could introduce these mechanics without having to build the entire infrastructure ourselves.

Artyom
CEO, Gaming Studio
Our Android game had already passed 100,000 downloads, but we wanted to make the player experience deeper and improve how the game monetized.
MetaMarket helped us introduce new engagement and reward mechanics, but the most useful part was the product thinking behind the implementation. Their team helped us shape the mechanics around actual player behaviour rather than simply adding more features.
The result was a stronger experience for players and a positive impact on revenue.

Alex
Product Manager, Gaming Studio
Tell us about your studio and what you want to build. We reply within one business day.